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About Us

Liquid Glow® performance car care products was founded in 2011 after several years of research and development. Liquid Glow is a simple, easy to use line of high quality Made in the USA car care products for both the casual and hard-core enthusiast. Our Quick Detailer & Spray Wax was the first of our line, and we designed it to be better than any other product at removing dirt, dust, grease, fingerprints, etc. while leaving the paint clean and shiny with genuine Carnauba Wax. It’s safe for all exterior surfaces, paint, vinyl wraps and decals, fiberglass, carbon fiber, polycarbonate, Lexan and metal.

Our Sealant Wax has the best of both worlds, combining the durable characteristics of a synthesized carnauba-based sealant with the depth and shine of natural Carnauba wax. Our Wheel Cleaner is safe for all wheel types and its non-acidic formula is designed to cut brake dust and wheel grime to leave behind a sparkling finish. Our Car Wash with Genuine Carnauba is pH balanced and is safe for all paints and clear coats to remove dirt, dust and road grime and contains carnauba wax to produce a durable, deep shine.

In 2014, we introduced our revolutionary product, the Quick Paint Cleaning System. This product was designed to battle the toughest of car detailing needs. The Quick Paint Cleaning Bar in combination with the Quick Detailer spray excel at cleaning, polishing and shining better than any other cleaning product on the market. Clay bars are a thing of the past at Liquid Glow car care products—our Quick Paint Cleaning System works better, faster, and is easier to use. Designed for both quick touch ups or cleaning your entire exterior, the Quick Paint Cleaning System is designed for you.

Richard Kratz

Liquid Glow's founder, Richard started riding motorcycles and driving work trucks at age 13 on the ranches where he spent time during his teenage years. By 16, Richard was racing dirt circle track cars. Soon he started road racing sports cars. He raced Land Speed motorcycles at El Mirage and Bonneville Salt Flats, breaking a 750cc World Record. Richard began detailing cars in the neighborhood when he was 16.

Richard's first career was as a licensed aircraft mechanic. He started studying engineering and programming before switching his major to business. Richard started detailing cars in the 1970's and worked professionally to earn money while putting himself through college. His passion for fast cars, bikes and wrenching was matched by his passion to make sure his vehicles always looked as good as they ran.

Being so passionate about both performance and detailing, Richard started Liquid Glow and developed a line of polishes and waxes that served both race cars and show cars alike. In addition to being CEO and President for Liquid Glow, Richard is Editor-Publisher of MoparMax magazine and crew chief on the Liquid Glow drag race team.